The UFC returned to London, England, on Saturday, continuing a tradition of successful events in the British capital every March. At the UFC London post-fight press conference, held March 22, 2025, UFC Senior Vice President of International and Content David Shaw discussed the promotion's plans for the United Kingdom and expanding into new territories.
"This March date works out really well for our calendar," Shaw explained, highlighting London's importance as a hub for European MMA fans. While fans and fighters alike wonder if the UFC will host a second U.K. event later this year, Shaw made no promises. He stated, "We're always trying to be in the U.K. twice a year—sometimes it works out, and sometimes it doesn't."
He added that the UFC's event schedule is usually planned six to nine months in advance, accounting not just for Britain but also for opportunities across Europe, the Middle East, and North Africa. When asked specifically about an additional U.K. event in 2025, Shaw said, "It's possible," keeping the option open without making a firm commitment.
European MMA continues to thrive beyond British shores, particularly in countries like Germany and the Czech Republic. Shaw acknowledged the tremendous growth of European MMA promotion Oktagon MMA, which regularly hosts sold-out arena and stadium events. He emphasized, "We hear a lot about the Oktagon situation… which helps generate local athletes, strengthens the fanbase, increases media and broadcast values, and proves there's ticket sales demand."
Although the UFC won't visit Germany or the Czech Republic in 2025, Shaw revealed these markets could be targeted in 2026 due to their growing popularity and infrastructure. He noted that broadcasting partnerships, like the recent renewal with DAZN in Germany, reflect enthusiasm surrounding the sport in these areas.
The highly anticipated UFC Africa event, a major priority according to UFC President Dana White, remains a key goal for the promotion. Shaw reinforced this commitment in his statements, calling an event on the African continent "a massive priority." He shared, "There's so much excitement unlocking new markets… We did it a few years ago in France, and it's been such a great ride."
Shaw also mentioned potential announcements in the coming weeks about other new international markets targeted for UFC events. For fight fans eager for expansion into new global territories, this signals continued emphasis by the UFC on growing its worldwide footprint.
One factor complicating the UFC's future scheduling is its U.S. broadcasting arrangement, currently held by ESPN, which expires at year's end. While Shaw didn't elaborate, past reports indicate streaming giants like Netflix and Amazon could show interest if the UFC doesn't renew with ESPN.
Ultimately, UFC London's success points toward continued international investment, with plans for additional events in Europe, future market debuts in Africa, and other untapped global locations on the promotion's radar for 2025 and beyond.
